How generative answers are changing the user journey

The traditional marketing funnel is breaking – and your content is losing its place in it.

For years, marketers built strategies around a linear journey: Awareness → Evaluation → Consideration → Purchase → Retention. 

At every stage, content played a pivotal role – fueling discovery, educating buyers, and driving conversion. SEO was the engine that connected it all.

Now,…

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https://searchengineland.com/generative-answers-changing-user-journey-460073
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Generative Engine Optimization (GEO),SEO,Opinion
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