Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience.
The hreflang x-default value helps direct users to the appropriate language and region-neutral URL when the site doesn’t support their preferred language and region.
This feature can enhance URL discovery, increase conversions, and better serve your audience.
The Role of Hreflang x-default In User Experience
Hreflang x-default is used in conjunction with other hreflang values that specify the URL version for content targeted to a specific language and region.
For instance, if a page has hreflang annotations for English and Spanish versions, along with an x-default value pointing to the English version, French-speaking users would be directed to the English page due to the x-default annotation.
This can result in a more seamless experience for website users, regardless of language or location.
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