How Paid Social Became the Home of Everyday Storytelling

How Paid Social Became the
Home of Everyday Storytelling

Paid social media advertising used to be simple. The aim was to grab attention, drive clicks, and deliver quick conversions. Creative assets followed a familiar pattern: an image, a tagline, a call to action. Success was measured in immediate results.

But social media evolved faster than that formula. Today, paid social media has become…