This Case Study explores how Sirona attempted to break the age-old misconception of women being each other’s worse enemies with their UGC campaign and reached 600+ users.
Sirona launched the campaign #MeriSuperWomen to highlight the true bond of sisterhood that women have. The brand created a campaign that reached more than 600 users. Here’s a case study on how Sirona achieved this.
Category Introduction
The feminine hygiene products market was valued at INR 32.66 Bn in 2020 and is expected to expand at a compound annual growth rate (CAGR) of ~16.87% during the 2021 – 2025 period, to reach a value of INR 70.20 Bn by 2025.
Brand Introduction
Sirona is a femtech brand solving unaddressed period, intimate and toilet hygiene issues for women with their products, services, content and community. Feminine hygiene is still a taboo in our country where people shy away from even saying the word ‘period’ or from discussing women’s intimate or toilet…
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