How to Navigate The Uncharted Waters of Major Imploding Platforms

Insights into protecting a brand’s interest amidst the ever-changing social media industry

It’s no secret that we’re living in a digital landscape where the social media terrain is evolving more quickly than ever before. From the perspective of enterprise social media, the central focus for brands lies in determining what their community needs, what role various channels play in catering to those needs, and understanding when a more appropriate alternative to the current approach is required. But for brands who’ve seemingly created the perfect blueprint for success, what happens when a major social media platform suddenly experiences an unexpected transformation? How should brands safeguard their own interests while continuing to engage effectively with their core audience?

While it’s near impossible to predict what the future holds, social media strategists can look to recent events. The highly publicized acquisition (and transition) of Twitter, and the topsy-turvy…