How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign.

The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer…