Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform.
LinkedIn’s native targeting capabilities let you avoid third-party fees and keep your budget focused on the accounts that matter most.
The tradeoff is cost: LinkedIn ABM campaigns can be expensive to run, which means they require…
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https://searchengineland.com/upper-funnel-linkedin-abm-461035
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