Imagine this: two interns bound for Cannes Lions, who nearly missed their flight, not expecting much—and then boom! They clinched a Gold Lion in the Script category at the Audio & Radio Lions. Meet Rag Brahmbhatt and Nidhi Shah, Miami Ad School students, interning at Serviceplan in Hamburg, Germany, crafted a radio ad called ‘Otter’ for Sandoz Deutscheland.
Their campaign, which added a pinch of humour to creativity, not only won a Lion but also spotlighted their unconventional approach in a category traditionally marked by seasoned veterans.
In this interview, Rag Brahmbhatt and Nidhi Shah share their exhilarating journey from interns to Cannes Gold Lion winners, reflecting on the whirlwind of emotions, the transformative power of creative freedom, and their hopes for the future of advertising.
Edited Excerpts:
As young professionals, how does it…
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