For generations, Lifebuoy has been more than just a soap. It has been a part of Indian homes, passed down like a habit across generations, from when hygiene was just an afterthought to today, when it is a necessity. And now as consumers in India evolve, Lifebuoy is changing too.

In keeping with its legacy of innovation, Lifebuoy chose an iconic platform to mark this transformation: the Maha…

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