It’s that time once again, when Microsoft tells us that LinkedIn saw “record levels of engagement” in the most recent reporting period, while offering no further insight and/or qualification of that claim, and we have to just accept it and move on.
Lo and behold:
Why is that not a surprise?
Because Microsoft always reports “record levels” of LinkedIn engagement, and has done since 2018.
“Really?”
Yes, really. Here’s a full track of LinkedIn’s “record engagement” updates:
- In October 2018, Microsoft reported record levels of engagement and LinkedIn sessions growth of 34%
- In January 2019, LinkedIn sessions rose 30% with record levels of engagement
- In April 2019, LinkedIn saw 24% sessions growth, with record levels of engagement
- July 2019 – sessions up 22%, record levels of engagement
- October 2019 – sessions up 22%, record levels of engagement and job postings
- January 2020 – sessions up 25%, record…
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