LinkedIn has published a new report, in collaboration with Coalition Greenwich, which looks at how institutional investors are using LinkedIn to research and connect with potential partners – which, while fairly niche, does also include some more general insights that could be of relevance to all LinkedIn marketers.
LinkedIn has published four regional variations of the report, each of which comes in at around 35 pages, and includes a range of notes and insights on key market shifts which impact how institutional investors are looking to use social platforms to complement their process.
And for LinkedIn specifically, there are some clear value markers of note.
First off, the report highlights LinkedIn’s unique audience of senior managers.
That’s a lucrative market segment, which already presents a range of potential opportunities for outreach.
The report also looks at how brands can connect with this audience, and what types of material they want to consume in-stream.
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