This year, many fashion brands have made strides in communicating with Gen Z. Myntra launched FWD – a separate section for Gen Z on its platform; Flipkart has Spoyl, and AJIO created TRNDin. Beauty giant Maybelline also roped in starkid Suhana Khan, singer Ananya Birla and model Eksha Subba as its brand ambassador to connect with young audiences.
A home-grown platform that was launched specifically for Gen Z, NEWME, has built the blocks of brands by focusing on what this audience likes. From its brand name, logo, and catalogue to its social media presence, the fashion platform revolves around the GenZ way of shopping.
Sumit Jasoria, Co-founder and CEO, NEWME told Social Samosa about the thought that went behind building a visually-appealing brand for GenZ.
“The idea behind the name NEWME was that the customer can be New every day and in their own style, no judgement attached. Similarly, for the logo – a green…
Leave A Comment