Meta’s new disclosure requirements for digitally altered political ads are now in effect, with all advertisers looking to run ads about social issues, elections, and politics now required to indicate when their ad “contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered by AI or other methods”.
Meta originally announced the new policy last November, in order to get ahead of an expected flood of generative AI ads in the upcoming U.S. Election campaign.
Which has already begun. A recent campaign by U.S. Presidential candidate Ron DeSantis, for example, used an AI-generated image of Donald Trump hugging Anthony Fauci, as well as a voice simulation of Trump in another push.
https://www.youtube.com/watch?v=LKQiTpiPN7I
With AI tools becoming better and better at producing realistic depictions, Meta, and every other platform, is now looking to implement new…
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