After years of “will they, won’t they”, a TikTok ban is very much on the cards within the U.S.A. In late April, President Joe Biden signed legislation requiring TikTok’s owner, ByteDance, to sell the app or face a ban across the U.S. But if the TikTok ban just signed into U.S. law takes effect, what does this mean for creators on the platform?
With over 150 million users in the U.S. alone, there are a significant number of creators on that platform that use their creative ability and influence to create highly engaging content that in turn, generates an income. For some, this is a side hustle or passion project, but for others, it has become their livelihood. Via the TikTok Creator Rewards Program, creators can earn between $0.50 and $1 per 1,000 views, and through branded and sponsored content, creators can make significant amounts of money through brand partnerships. So, what does a potential TikTok ban mean for creators? And how can they protect themselves?
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