Part 2 – Navigating the TikTok Ban: Impact and Strategies for Social …

With the Department of Justice and TikTok asking the US appeals court to expedite its decision on whether the social platform’s parent company would be forced to sell the app or face a ban, social media marketers face questions about how their work and clients may be impacted.

With over 150 million users in the U.S. alone, social media marketers work with countless brands, creators, and businesses to help them grow their presence on TikTok. But how would a change in ownership or a ban impact those who are often responsible for the strategy behind a brand’s social growth, and how can they protect their clients?

Any marketer knows that it is crucial to stay ahead of the curve and adapt to emerging trends in the world of social media. With many brands heavily invested in TikTok’s ecosystem, the prospect of a ban raises questions about how marketers should manage their clients’ strategies.