PMax and the illusion of trust: ‘I’m Google – what could go wrong?’
PMax and the illusion of trust: ‘I’m Google – what could go wrong?’

Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem. 

Designed to streamline campaign management, automate optimization, and boost performance, PMax promised to revolutionize how advertisers run campaigns.

But has it lived up to that promise – or simply traded control for convenience?

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https://searchengineland.com/google-pmax-trust-illusion-459833
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Google Ads,PPC,Opinion
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