Urbanic has unveiled a new brand identity to evolve with changing times. In an exclusive conversation with Social Samosa, Rahul Dayama talks about the objective behind Urbanic’s new logo, the marketing campaign and what lies ahead.
From Pepsi to Baskin Robbins, this year has seen many brands turning over a new leaf by embracing new identities. Brands have either given themselves a youthful look or have changed their ethos to better serve the changing consumer needs. Joining this trend, London-based women’s fashion e-com platform Urbanic is the latest brand to undergo a makeover.
Beginning with a new logo, app and website launch, Urbanic will now have a new identity that would focus more on the consumers. Their new colourful look went live on August 01 with the tagline ‘We are because you are.’
Urbanic’s new logo’s typography has rounder and softer features with a lowercase typeface. The lowercase typeface is friendlier, has more personality and…
Leave A Comment