AR Lenses provide new potential for beauty and fashion brands, with AR tools able to facilitate direct try-on options, in the moment, with increasingly accurate depictions helping to drive more interest, and guide discovery, direct from in-app promotions.

And they could be set to get a lot more engaging, and interactive, based on the latest tools coming from Snap Inc.

This week, at its 2023 Beauty Summit, Snapchat outlined some coming additions for beauty marketers in the app, including post capture Lenses, which enable you to add effects to previously captures images and video, Bitmoji “beauty drops”, a “Beauty Bestie” make-up try-on option, and more.

First off, there’s Snaps new post capture Lenses, which will enable users to apply effects to pictures that they’ve already taken using their camera.

Users can already do this to some degree, by using their images from their Camera Roll as the basis for their creation, or adding filters to an image or video being…

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