The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet.
With access to more data than ever before—and tech to interpret that data for marketers looking to…
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https://searchengineland.com/think-spiderwebs-not-funnels-for-remarkable-seo-results-451897
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