Can you believe that Meta’s Twitter-like Threads app is a year old already?

The text-based social app, launched in order to gather up cast-offs from Elon Musk’s X project, has risen to become a genuine player in the social media space, piggybacking off of Instagram to establish its own audience, which now does seem to have a life of its own.

But is it an actual rival for X in the space? Can Threads become a viable replacement for real-time, conversational engagement?

Also, can Threads, as Meta has envisioned, become the next billion-user app?

Well, there are some good and bad signs in its first year of performance data, but at the least, the groundwork has been laid for Meta to build Threads into something more significant. If things go right, or more operatively, if things go wrong on X.

As noted, from the start, Threads was designed as a response to Elon Musk’s less popular changes at Twitter/X, which have included mass…

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