TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more.
The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, we’ll take a look at some of the key elements.
First off, the guide provides an overview of TikTok’s main lead gen options, and how they work.
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There’s also an overview of the ideal workflow for lead generation using TikTok’s solutions, which could help in your campaign planning.
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There are also notes on how to integrate your TikTok ads process into Hubspot, and bring your ad campaign management into a single platform.
The guide also provides Lead Ads and Lead Gen Form best practices, outlined in key steps:
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There are also creative tips, notes on how to use CapCut to edit and create video clips, and a case…
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