The latest quarterly report from TAM India reveals insights into television advertising trends during the first quarter of 2024, specifically from January to March.

According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics. Whereas, the Food & Beverages sector emerged as a dominant force during Jan-Mar 2024, solidifying its top position with a 26% share of television advertising, surpassing its performance from the corresponding period in 2023. This sector’s strong presence suggests continued investment and strategic focus on television advertising to reach consumers effectively.

Moving further, the report highlights the significant contribution of the top 10 advertisers, who collectively accounted for 46% of ad volumes during the quarter…

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