There are certain years that are slotted with so many monumental events throughout the course that every month seems like an opportunity for advertisers to ride the moment train and leverage eyeballs surrounding that event. 2024 is one such year. Right from the beginning, besides the usual festive marketing, the year has witnessed one significant event after another. The Summer season witnessed two juggernaut events clashing with the 2024 Lok Sabha elections occurring at the same time as the annual Indian Premier League (IPL). This not only multiplied options for advertisers but created a unique problem-of-plenty situation, which, if leveraged judiciously, meant enormous returns on investment. 

The IPL ended in the last week of May, while the 2024 general elections saw results declared on June 4. Despite that, advertisers are yet to take a monsoon backseat as a gargantuan event has already begun its proceedings….

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