As Cannes Lions 2023 approaches, Social Samosa goes through the Cannes Lions winning campaigns from the previous year as experts actively involved in the creative process reveal their learnings while packaging campaigns that make a case study worth replicating. Hear from the lions that made a roar last year, who also share some Do’s and Don’ts.
What makes a brand campaign award-winning? Was it the hyperlocal messaging via technology that set the tone for Mondelez India’s ‘Not Just A Cadbury Ad’ campaign or the uncovering of history on the stolen artefacts kept in the British Museum through Vice Media’s ‘The Unfiltered History Tour’?
Every year, the Cannes Lions International Festival of Creativity sees more than 10k submissions with the Advertising and Marketing (A&M) industry competing worldwide for the coveted metals.
Amongst the 25,464 entries received from 87 countries at…
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