Our new usability study of 37 participants across seven specific search tasks clearly shows that people:

  1. Read AI Mode
  2. Rarely click out, and
  3. Only leave when they are ready to transact.

From what we know, there isn’t another independent usability study that has explored AI Mode to this depth.

In May, I published an extensive two-part study of AI Overviews (AIOs) with Amanda, Eric Van…

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