In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out.

WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based groups to keep up to date on the latest info, is now up to 500 million users.

WhatsApp Channels

Channels, which WhatsApp launched a year ago, is pretty much the same as Instagram’s Channels option, providing another way for creators and brands to stay connected with their audience via more direct means

Which, of course, used to be the realm of social media pages, but increasingly, people are engaging more via messaging, and Channels provides a way to lean into this, by facilitating messaging connection with your most passionate fans.

Which could also open up a range of new opportunities for brands.

You could, for example, run a promotions channel, with…

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