In 2023, the Banking, financial services and insurance (BFSI) industry utilised AI and CGI to engage with their audiences and market their services, taking a different approach to their marketing strategies. While the modes of communication have evolved in the advent of technological developments, January, February and March play a crucial role in BFSI marketing every year.
This quarter, media experts note that the focus has been on leveraging massive sports tournaments along with further development in artificial intelligence as key methods to reach the target audience.
Jitto George, EVP – Media Solutions, Schbang shares, “The entire BFSI industry spends around 5000 crore annually out of which 35 to 38% is in this quarter. This year we could see a 10% increase in spending overall including this quarter.”
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It has been noted that TV, Print and Radio spends alone grew by 25% last year. With this,…
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