The 2018 Farm Bill changed things for hemp and cannabidiol (CBD), making both legal at all levels. The trick about CBD is that it is derived from the cannabis plant – a herb that has been facing legal controversy for many decades because of the US war on drugs. However, clinical studies show that CBD is non-psychoactive, so there shouldn’t be any legal barriers or restrictions on its use.

The Farm Bill’s changes put hemp on the list of legally allowed plants, lifting the ban on its commercial growing and manufacturing. Therefore, CBD production is an area with little legal controversy; yet, because of the close association between CBD and marijuana, it’s official advertising on social media and other channels is still under a ban.

So, how can a brand expand consumer awareness about its products and build a solid online presence? Here is a quick guide to the social media promotion of CBD that clarifies why social media shouldn’t be…

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