This month’s Ask A PPC comes from Vijay, who asks:
“Why are my Google Ads approved but have no impressions? How do you fix it?”
We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions.
We will tackle the main and solvable ones, but there will always be edge cases.
If you have questions beyond these, don’t hesitate to reach out!
Why Doesn’t A Google Entity Have Impressions?
The biggest reason is low search volume.
If you’re targeting a long-tail (5+) exact match keyword or a keyword in a hyper-niche industry, that keyword concept may have zero impressions. Also, if the keyword is in a brand-new ad account, it will have a really, really hard time ramping up.
This is why Google tends to suggest using looser ideas in the beginning. You need data to get the ad account up and running, though it’s important to put protections in place.
A common way to do this is to put in bid caps (either through…
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