Why most B2B buying decisions happen on Day 1 – and what video has to…

There’s a dangerous misconception in B2B marketing that video is just a “brand awareness” play. We tend to bucket video into two extremes:

• The “viral” top-of-funnel asset that gets views but no leads.
• The dry bottom-of-funnel product demo that gets leads but no views.

This binary thinking is breaking your pipeline.

In my role at LinkedIn, I have access to a unique…