Why traffic no longer proves SEO success

SEO is transitioning from rank, click, and convert to get scraped, summarized, and recommended. 

We’ve entered the era of invisible attribution known as the dark SEO funnel — where traditional top-of-funnel (TOFU) traffic is collapsing, the messy middle is getting messier, and SEO success can no longer be measured by clicks. 

Up to 84% of B2B buyers now use AI for vendor…