X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and brand partners that are dedicated “to address the challenge of harmful content on digital media platforms and its monetization via advertising”.
We’re excited to announce that X has reinstated our relationship with the @wfamarketers Global Alliance for Responsible Media. As of today, X is included as a member of #GARM here: https://t.co/vZ3imzeXda
X is committed to the safety of our global town square and proud to be…
— Safety (@Safety) July 1, 2024
X drifted from GARM following Musk’s takeover at the app, which resulted in virtually all of Twitter’s brand safety team moving on from the company. That, among various other cuts, saw X distance itself from its GARM commitments,…
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