I’m not sure that this will make a big difference, and I would love to see the stats on how many X (formerly Twitter) users are actually using the “For You” feed, as opposed to the “Following” option. But X is currently working on a new display which would ensure that your followers are shown your pinned posts in the app, via a new, dedicated breakout display in-stream.

X Pinned Posts display

As you can see in this example, shared by X engineer Enrique Barragan, the new display would show your pinned posts to your followers via a side-scrolling update feed, which would be inserted into the “For You” listing.

It’s not clear if the same unit would be displayed in the “Following” feed also, but the idea is that if you’re highlighting your best posts by pinning them, ensuring that your audience sees them should help to increase overall engagement.

Though I’m not sure that it’ll actually work that way in practice.

The concept…

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