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Basketball affiliate programs are a slam dunk for sports fans looking for a valuable source of passive income.
The global market for basketball gear was valued at over $803 million in 2021 — and it’s expected to expand at a compound annual rate of 4.4% from 2022 – 2030.
Given the size of the audience, that’s hardly surprising. Basketball is America’s second-most-followed sport, with 56.6% of US sports fans looking out for their favorite teams and players.

Pleasingly for affiliate marketers, those fans are happy to invest in their passion. A September 2022 LendingTree survey revealed that 38% of Americans planned to spend money on basketball in the coming fall, including:
- Tickets for live games
- Merchandise
- Sports betting
- Streaming packages
- Fantasy sports
So there’s a huge audience to tap into and multiple potential revenue streams. No wonder basketball affiliate programs are so popular!
Ready to get started as a basketball affiliate? Check out our data-driven…