10 Things to Keep in Mind When Sending an Email

Email marketing has come a long way since those days of simply writing plain-text letters. Today our inboxes are full of fancy promotional material from top brands featuring photos, videos, and all sorts of interactive elements.

But how do you craft a good marketing email that actually gets opened by your intended recipients?

According to a 2022 report from Campaign Monitor, only 21.5% of emails get opened on average. The retail industry has the lowest email open rate at only 17% while the education sector has the highest at 28.5%.

In this post, we will share some things to keep in mind when sending an email and provide essential tips on how to compose effective emails that deliver results.

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