There are a lot of factors that go into creating compelling content—from having a strong message to using the right tone of voice. But following some basic writing best practices can make all the difference.
Keeping content guidelines in mind can make your writing more effective. Who are you writing for? What are they looking for? What do they need to know?
Abiding by a handful of fundamental writing guidelines helps you tailor your content to meet your audiences’ needs. To level up your writing chops, here are 12 best practices to abide by.
1. Always prioritize clarity over flare
When it comes to creating content, clarity should always take top priority. Adding unnecessary flare can confuse your audience and ultimately gets in the way of your ability to get your ideas across.
Prioritize structure and simplicity over style, and you’ll write better content that is more persuasive. This doesn’t mean that you can’t add some flair to your work—just make sure that it…
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