What’s one of the smartest moves you can make as a marketer? Find ways to attract ideal customers to your business (instead of having to hunt them down one by one). It’ll save you time and, even better, make the marketing and sales processes smoother since your audience will have a natural interest in what you offer.
Search engine optimization (SEO) is one of the top ways to accomplish those goals so, if you have an SEO strategy, that’s great. But do you have a local SEO strategy? Here’s why you should, plus several tips and local SEO tools to get you started.
Why local SEO is important
If you mainly (or only) serve local customers, a generalized search engine optimization strategy will only get you so far. For example, say that you work for a small business accounting firm and your target market is small business owners in Austin, Texas.
You could get some organic website traffic from targeting terms that aren’t location-specific (e.g. “how to do small business…
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