With 1 billion active users spread across 154 countries, TikTok is one of the most popular social media platforms as of 2023. TikTok initially launched in China in 2016 when it was referred to as Douyin; the main boost happened in 2017 when Bytedance decided to roll the app out of the Chinese market to serve other countries.
Today, If you are a marketer who is looking to cater to a global audience, TikTok is one of the best Social media to target.
So how do you go about planning your marketing strategy? Well, it starts here. Today’s statistics post gives you the most updated and extensive set of facts and figures related to TikTok.
Let’s get into it, shall we?
TikTok Statistics 2023 (Top Picks)
- TikTok has over 1.53 billion users as of 2023. 1 billion out of those are monthly active users.
- TikTok is used by 30.25% of the world’s internet users.
- Over 3 billion people have downloaded TikTok as of 2023.
- Over 1 billion videos are watched…