If the last few years have taught us anything, it’s that consumer behaviors can change fast. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value.
With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal.
As you plan the year, keep these five consumer behavior trends in mind.
Trend #1: Omnichannel journeys are here to stay
Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Instead, they’re using multiple channels throughout the buying journey and breaking down the walls between them. Increasingly, consumers will use the channel that best suits their needs in the moment.
But it’s not enough to have separate in-person,…