The new year brings an opportunity to step back and reflect on your accomplishments. Take inventory of what you’ve done, celebrate your successes, and evaluate what you should change. When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change.
Allow yourself to ask a few difficult questions. Are you delivering concrete value to the business? Is your content speaking to the right people? Is it covering the topics they care about through the channels and media they engage in?
Answering those questions requires you to do some research and outreach, initiate conversations, and take action on what they reveal to you. Willingness to do that puts you on the cutting edge. Seriously, it does!
Only slightly more than half of organizations have a content marketing strategy. And 64 percent of content marketers aren’t satisfied with their organization’s ability to measure content performance.
That’s another way of saying there is a…
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