Contrary to popular opinion, print advertising is not dead. Many people still look at billboards, pick up brochures, and look at posters in their day-to-day activities.
This is especially true for certain industries, like hospitality, for example. A study by Bentley University showed that 85% of people learn of a new attraction or business in the industry by picking up a brochure.
So, if you’re looking into how to write a brochure, you’re not off your marketing game. In this article, we’ll review how to use brochures for marketing your business in the digital age. We’ll also highlight a tool that makes writing a brochure less rigorous.
How to use brochures for marketing your business in 2023
Still unsure how brochures can fit into your marketing strategy? Here are five ways you can use brochures (print and digital) to market your business:
- Point-of-sale marketing: Having your brochure at the…
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