Has a piece of content ever stuck with you long after you closed the tab? Maybe it gave you the answer to a question that had been rattling in your brain for days, or maybe it featured an interview with an inspirational individual. Whatever the reason, chances are this piece of content engaged you in some way.
The best content marketing efforts make people think, feel, or take action; be it thinking about a new concept, feeling inspired, subscribing to a newsletter, implementing a new tool, or making a purchase.
But, with so much content doing the rounds (around seven million blog posts are published a day), how can you stand out? How can you make sure you’re creating impactful content that won’t get lost in the crowd?
What makes content engaging?
Content should do one of three things. It should make people:
- Think
- Feel
- Do
But, most importantly, engaging content delivers. It answers the question it promises to answer, it tackles an objection a shopper might have, or it…
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