Brands today are clamoring for that much-coveted top spot on Google. The thing is, there is only one position available, and if you don’t have the funds or resources to tirelessly optimize your content with SEO best practices, there’s a good chance you won’t hit the top spot.
Luckily there’s another way to get yourself on the first page of the search results for your chosen keywords (which is absolutely crucial if you want to attract click-throughs since over 25% of people will click on the first result). The solution? Google Ads.
Paying Google to promote your website when people search for relevant keywords can attract new customers and speed up acquisition–but it’s important to get your Google Ads copy right. You only have one chance to hook searchers, so good copy is crucial.
Here’s how to write high-converting Google Ads copy to generate click-throughs, drive sales, and optimize…