How to Write SEO Title Tags That Stand Out in the SERPs

When you run a search on Google, you’re faced with a wealth of options. But how do you choose which one to click? Nine times out of ten, it’ll be the result with the most compelling title tag (a.k.a the title of the search result). 

Each of these results promises to provide email marketing tips, but the titles present them in different ways. They might seem like a simple ingredient of a webpage, but they can have a huge impact on click-throughs and your ranking in general. 

Here’s everything you need to know about creating engaging page title tags. 

What is an SEO title? 

An SEO title is a tag applied to the HTML code of a webpage to specify what the page is called. In its raw form, it looks like this:

<title>This Is Your SEO Title Tag (And It’s Really Important)</title>

You’ll mostly see this title displayed in the SERPs, on web browser tabs, and on social media when someone shares the page. Its…