Published On: January 5th, 2023Categories: AI News

Instagram keeps promoting its own TikTok-like Reels feature in an effort to curb TikTok’s explosive development. Reels are now visible in your Instagram feed and appear more prominently in the Explore section. Moreover, you can reply and comment on reels! Launched in 2020, Instagram reels have grown like wildfire. All of Instagram’s MAUs now interact with reels

In addition to competing with TikTok, Instagram is trying to keep up with changing usage patterns. Which is the boom in short-form video consumption. Meta CEO Mark Zuckerberg has said that Reels are now the primary engagement growth driver for Instagram.

If you are a marketer who wants to harness the power of Instagram to promote your product, you simply cannot ignore Reels. Take a look at these facts and figures associated with Instagram Reels that will help you optimize your campaign and get the best ROI. Excited? Let’s get into it.

Instagram Reels (Top Picks)

  1. 2 billion people interact with reels…

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