Do you have a story for your brand? If you’re wondering why a narrative is so important for customer engagement, you’re in the right place. To truly engage an audience, you need compelling content. Why? Effective content connects with an audience and drives customers through the buyer’s journey.
In 2021, Hubspot found that 56% of marketers who use blogs as a tool believes in their effectiveness, and 54% of decision-makers spend at least an hour every week reading and reviewing thought-leadership content. WordPress research confirms that users produced about 70 million new posts every month on a WordPress website in 2020.
And the need for content is only ramping up. That means it’s crucial to produce content that provides unique insight your competitors don’t and connects with audiences in a way that leads them to purchase your products or services.
Story as the Silver Bullet
In the book, Building a Storybrand, Don Miller puts it this way:
The story is the greatest weapon…
[gs-fb-comments]