As a content marketer, you know that writing copy for websites is a weighty responsibility. Your website copy is often your readers’ first impression of your product or service. Whether it’s your landing page, sales page, or about us page, engaging web copy plays a major role in persuading website visitors to convert to customers.
In this article, we’ll share a foolproof framework for writing web copy as well as nine actionable tips for writing good website copy.
How to write compelling website copy (step by step)
1. Set the page goal
The first step to hitting it off with your website copy is knowing the goal of each of your website pages.
For example, your About Us page should share your brand story and build a rapport with potential customers. However, for your product page or landing pages, the goal is likely different. So for the latter pages, you would have less of a storytelling narrative…