LinkedIn is the professional cousin of Facebook, Instagram, and Twitter. It’s the place people go to find jobs, connect with colleagues, and scout out potential hires. Basically, if it’s related to work, it’s happening on LinkedIn. And, with more than 722 million members, there’s a lot of profiles to sift through, so how do you make yours stand out?
Whether you’re looking for your next career move or are a manager on the hunt for your next employee, optimizing your LinkedIn profile so it’s visible in search engines and attracts the right people is crucial.
We’ve put together this useful guide to help you optimize every part of your LinkedIn presence – from the headline to your skill section – so you show up in the search results.
1. Complete every section of your profile
Every section counts on your LinkedIn profile. It might seem like your bio is the only thing people read, but…