The influencer marketing industry is worth somewhere in the ballpark of $13 billion and will likely only grow in the coming years. In Q3 and Q4 of 2020 alone, influencer marketing campaigns jumped from 2,163 to nearly 2,901 among one group of survey respondents.
Further, in 2021, 75% of companies had a dedicated budget for such campaigns, which no doubt left room for top influencer marketing tools. What tools? We’ve put together a list of 12 of the best but, first, let’s briefly highlight why influencer marketing is worth doing in the first place.
Influencer marketing: What you miss out on by not doing it
Influencer marketing is partnering with people or brands who have the power to influence your ideal customers and who are willing to promote your company. The benefits of this are endless, including:
- Access to a pre-built audience and, specifically, your target audience if you choose relevant…
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