Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless.
As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.
Personalization takes many forms. A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history.
That might be a piece of cake for brands with a small number of customers to serve. It is much harder for enterprise brands with millions of consumers. For them, personalization requires technology. Not even the world’s best data scientists could keep up with that amount of information on their own.
Personalization is all about relevancy to the customer. Are you providing them with the information they need when they need it on the channel…
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